Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists

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In Digital Marketers Sound Off, you’ll find 101 accomplished digital marketing specialists sharing their favorite tools, tips, tactics, and predictions for the future.
This easy-to-follow book contains digital marketing insights spanning many specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing.
Digital Marketers Sound Off features digital marketing wisdom from Fortune 500 in-house marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants who work with some of the largest brands in the world.
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If you’ve never set up a digital marketing campaign before, this book will give you the information to set yourself up for success. If you’re an expert marketer, this book will provide fresh insights and recommendations to improve your day-to-day work. If you’re somewhere in the middle, you’ll get the best of both worlds.
In Digital Marketers Sound Off, you’ll discover:
What tools top digital marketers use on a daily basis
The single most effective tactic used by digital marketing specialists
How digital marketers determine success and failure in their campaigns
Tips that will improve your digital marketing immediately
The biggest mistakes made by digital marketers and how you can avoid them
Predictions for the future of digital marketing and how you can stay ahead of the curve
Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists is your comprehensive guide to how digital marketers build and manage effective campaigns across a wide variety of digital marketing specializations.
Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:
Integrate a digital marketing plan with traditional marketing outreach efforts
Maximize open rates, click-through rates, conversions, and sales
Avoid the most common internet marketing mistakes that cause people to fail online
Build a large and responsive opt-in email list
Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
Drive quality leads to your online and offline storefronts
Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
Design hub sites, landing pages, and “squeeze pages” guaranteed to bring in leads
Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

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