CHUCK – What’s your role in the internet gambling business, Brian?
BRIAN – I have several roles in the industry. My primary role is as head of a company which monitors competition, interprets news, technology and trends in the business and keeps clients ahead of the pack in terms of strategic knowledge. Another division of the company carries out more “traditional” internet marketing consulting on such issues as cost-effective creation of marketing plans, techniques, campaigns, sites, banners and the like. Then I am a part-owner and marketing director of an online casino called Casino Jetset. I am currently getting involved in a voluntary capacity with the Online Players Association, in which I have a strong belief and I have just started a new webcast project with Mike Craig over at CasinoGazette.
Tell us a bit about Casino Jetset.
I have been involved with this casino from its earliest days. I was a founder member of the team which planned, built and launched Jetset almost two and a half years ago – that’s a lifetime in the nascent and fast-moving world of internet gambling! I was commissioned by a Canadian public company which wanted to get involved in the burgeoning online gambling business but did not have the expertise, so myself and a colleague did some very intensive research and put 12 quality casinos online over a space of six months immediately following the R & D program. I then stayed on for a further year to get the marketing in place and before returning to my consultancy I was offered a share in Jetset by the licencees.
I’m clearly biased but right from the concept layouts I preferred Jetset to the other casinos we put up. For me it has a well executed mod jetstream theme with lots of information …